As a sales professional, Koen Stam is constantly seeking ways to enhance his productivity and effectiveness.
Recently, he discovered the incredible potential of ChatGPT in revolutionizing his approach to sales. In just a matter of minutes, he learned how to leverage this powerful tool to gain a deeper understanding of His ideal customer profile (ICP) and craft personalized outreach strategies.
While it's important to note that the initial output from ChatGPT may require further refinement through additional prompting, it undeniably provides a solid foundation that saves valuable time and offers valuable insights.
Here are three prompts that yielded remarkable results in under five minutes:
Prompt 1:
"I sell [define product] to companies. These are the outcomes we provide:
1. Help companies [insert value prop 1]
2. Help companies [insert value prop 2]
3. Help companies [insert value prop 3]
4. Help companies [insert value prop 4]
What departments within companies should I target for my sales outreach?"
Prompt 2:
"For each of those departments, please summarize the below points. Return the data in tabular format, with the below points as column headers. Each department will have its own row. Here are the points to summarize:
1. What individuals in each department care about as it relates to business outcomes
2. How individuals in each department spend their time to achieve business outcomes
3. What individuals in each department often struggle with to achieve those business outcomes
4. How the solution I sell may be able to help individuals in each department"
Prompt 3:
"Now, let's write four prospecting emails: one for each department. Here's the outline to follow when writing each email:
1st sentence needs to evoke emotion from the recipient by describing a painful problem they are currently facing that our solution can solve.
2nd sentence needs to describe how they are likely trying to solve that problem and why it may be insufficient.
3rd sentence needs to describe how our solution could solve the problem presented in sentence 1 better than how they are trying to solve it as described in sentence 2.
4th sentence needs to ask if they are interested to learn more about how we could help.
Each email needs to be fewer than 150 words and written at a 5th grade reading level."
The true power of ChatGPT lies in the specificity of the prompts and the way you build upon the initial output.
For sales professionals, the possibilities are endless:
✔️ Identify buyer personas and ICPs with ease
✔️ Streamline territory planning efforts
✔️ Gain a deeper understanding of effective messaging strategies
✔️ Conduct more impactful discovery calls
✔️ Receive instant feedback on email drafts
What prompt is your favorite?
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